You should spend a significant amount of time in advance of your campaign, getting feedback about your product and your project page. You might think that when you ask for feedback on your project page, people will say it’s great and maybe have one or more small suggestions. You’ll spend a bit of time on their suggestions and you’re golden.

If you’re lucky, that’s not what will happen. Instead, someone will point out core problems about the page and list all the things that’s wrong with it. Things you would have to spend a lot of time and energy fixing. But you don’t have time for that! You’re launching tomorrow! What does that inconsiderate punk think anyway? How can they not see how awesome your page is? They are an idiot. It’s fine. You just ran into some jerk. You launch. Hey, you funded! Barely. Success?

In an alternate universe you thanked your ego for the input and set it down on a stool to eat some carrots while you cleaned up your project page and finished your campaign with over 500% funding.

Great feedback is much more valuable, than the time you’ve already spent working on your project. Don’t assume to have the answers. By its very nature, good feedback is about something you didn’t anticipate. Inherently, that might mean it will take a considerable amount of time and effort to act on it. Realise that now and plan for it.

Ask for feedback when your project page is ready, but before you finalise everything. No sense in asking for feedback if you have no time or room to facilitate advice. You just waste both of your time and effort. By the way, if you are unlucky, you won't get any meaningful responses.

You can ask for feedback by sharing the preview link to your campaign draft.

Distance yourself

Say this sentence out loud: I am not my product. Seriously. Say it. Right now. It's not weird. People critiquing your project or product are not critiquing you. Try not to take it personally.


Try reading through the project page with the cynical mind of someone who has no time to waste on your bullshit. Observe what you found to be bothersome and fix it. That will help you improve the structure and efficacy of your page.

What went wrong?

Imagine for a moment that your campaign already happened and it failed. Ask yourself: What went wrong? You'll probably hear your mind instantly come up with the answer(s). Asking this ahead of time is a great exercise for pinpointing shortcomings you might otherwise miss. Things you know inside, that you haven't given enough attention to, because they take time or are hard. The things we lie to ourselves about, saying it's fine..., but really, we just cannot be bothered to fix it.

Ask for feedback

It's important that you ask the opinion of strangers, who don't care about your feelings. Ideally you should ask your customers, because that's whose feedback matters. You can also ask around in communities specialising in giving KS advice, for example facebook groups like the Kickstarter Best Practices group. For board games, see also the other groups mentioned on the home page. Ask 1-3 very specific questions, instead of just asking What do you think about my project?.

Do NOT do this as a way of promoting your project. Those groups are not the place for that. Don't exploit people's good will who give their time freely in helping others out. Not only will they recognise your shameless self-promotion, you'll lose a great opportunity to improve your page.

Ask about the hook

It's weird, but you don't necessarily know what your top selling point is in the eyes of some people. The answer might surprise you. It may be completely different than what you thought of. Be sure to ask about this.

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