At the dawn of time there was only Kickstarter. People started creating campaigns with more complex pledge levels and add-ons, so the need for more robust pledge handling was growing. Kickstarter failed to provide such features so 3rd party pledge management services were born.

After a successful campaign, Kickstarter hands you the backer info and you import that to your pledge manager of choice. The main purpose of pledge managers is to provide a way for backers to add additional items to their Kickstarter ‘order’. Things like a copy of your previous product or other optional add-ons you didn’t want to include in your reward levels (to avoid increasing the price for people who don’t want them). You can offer the same functionality in your campaign, it just requires a bit more coordination.

They take a cut from your profit and add complexity to the backer experience, so only use them if you REALLY need to. You probably don't. When you really need to, is when you have a lot of pledge levels and add-ons.

State if you’ll use a pledge manager

This is important, because many backers have come to expect (not in a good way, just as a fact of life) campaigns having a pledge manager (at least in the board games category). Since, in that case, backers can increase their pledge (in the manager) even after the campaign is over. It’s important to tell them they need to finalise their pledge by the end of the campaign, if you are not using a pledge manager.

60 hour reminder email

State this fact also in the 48 hour reminder email to make extra sure your backers know it. Otherwise you will get a bunch of angry / disappointed emails.

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