If you want to transition your campaign into a full-sized business, you're going to need to have a webshop where people can buy your product post-Kickstarter. Setting up websites and even webshops nowadays is quite accessible. If you've used a fulfillment company, you'll probably be able to continue using them for your warehousing and shipping needs.

302 redirect

Now is the time to disable your 302 redirect (talked about in the Campaign section) that takes people to your Kickstarter page.

Late pledges

Even after your campaign ends, you invite people who missed the campaign to 'late pledge'. Change the text of the call to action button on top of your campaign page to 'Late pledge' and have it redirect to your websop where you offer pre-orders before manufacturing starts.

The idea is that even after the campaign, people can buy your product on the potentially reduced Kickstarter price, between the time your campaign ends and manufacturing begins.

Show the release date

Even people who've never seen your Kickstarter might find your pre-order page, so be sure to display the release date for your product. We will be less likely to purchase without that.

Back in stock

Due to the economies of scale, most of the time it's unfeasible to manufacture products as orders come in. You will most likely still have to manufacture in large batches. You can do it in a way that's invisible to your visitors, by ordering the next batch before the current runs out (but of course, according to demand).

If you do run out however, be sure to have a Back in stock email notification option (or a preorder option, if you will manufacturing no matter what) so you don't miss out on potential sales. It's most effective if you also display when the item is going to be back in stock or how many orders need to come in still. For example, We are at 675 / 1000 orders, at this rate BirdMagnet will be available in one month. Otherwise, people might not go through the trouble of signing up.

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